Tell A Story


12th October 2016

Before I started to do work for my Tell a story project, Charlie one of my teachers showed us a music video which contain a narrative so we did a short analysis to it to find out what it was.

Lighting – Dark because its shot outside at night, but when the girl goes missing the main colour of the production is grey.

Shots – C/U of items which are mentioned in the lyrics e.g. coffee cup and a watch.  The C/U shots are there to show emotion as the storyline to the video is about love which is a key feature to the video.

The production is split between exterior and interior shots.

13th October 2016

Research a Practitioner

I decided which Director I wanted to contact so I looked for his email address so I could email him explaining what I needed to do. The director I wanted to contact us called Christopher Adams, the video he directed was ‘Kick, Push’ by Lupe Fiasco, the meaning of the song is about someone who starts skateboarding and falls off but that doesn’t stop him from doing it, but other people around the town he lives in tell him he cant do it so he just skates away from them.

It took a while to find out who directed the video and where to find his email. Once I did I found out the way to contact him was through the company he works for, the company he works for are called Impakt Studio. Within the email I asked a few questions to help me  through the project I’m doing. The questions I have asked him were:

  • How long did it take to edit the video?
  • What was your inspiration for the video or did the artist come up with it?
  • How did you start to get into the media industry?
  • Have you won any awards?
  • What’s the best way to tell a story within a music video?
  • What made you want to become a director for music videos?



Christopher Adams is the CEO of Impakt Studios as well as a music video director, he was born and raised in Chicago within an area where drugs, gangs and violence was a big issue, he used this as inspiration for making videos. Impakt studios have videos of Grammy nominated artist. Impkat make videos for Hip-Hop, Dance and Alt Rock Artist so they have a range of different styles depending of the genre of music.

Christopher is all self-taught has he lived in a poor area he chose the price of education versus the price of camera equipment, so he bit the bullet and chose cameras over education and it’s got him this far creating his own business and making productions he loves doing.

The work that Chris has directed have been these following music videos:

  • Matt LeGrand-Spring Break Grl
  • Lupe Fiasco-It Just Might Be Ok
  • Lupe Fiasco- Kick,Push
  • ESKO-The Cal Final
  • Gira Dahnee-Painted Walls
  • Terisa Griffin-You Got Me
  • $100-The Light
  • Eric Roberson-Still
  • Omen-Holy Omen
  • St8 of Grace-Not Myself
  • Lungz-Skateboard Gangsta
  • Bennie Franks-Rap Money
  • Nikki Lynette-Don’t Say No

14th October 2016

Deans lesson:

We looked at audio and recorded sounds around college using the zoom microphone. we recorded sounds such as:

  • Clapping
  • Cars outside
  • Coughing
  • Footsteps
  • Zip
  • Water Bottle
  • Typing
  • Seagulls
  • Door Handle
  • 14799803_1132120543542139_443787205_o

After that activity we watched something who makes foley sounds for a living, she showed that breaking a few celery sticks sound like bones breaking. we also watched a presentation called ‘The beautiful lies of sound designs’, this was a guy who showed us a short clip of footage and explained that none of the sounds you could hear were real they were all foli sounds.

Primary Research:

Primary research is information that hasn’t been  filtered through other people who can edit the words to make it not factual, so it must be original thinking. The primary research I have got is I’ve been emailing my practitioner and he has been replying to all my questions, this I primary research because I have gone and asked a question first hand and got an answer. Here is a screenshot of the email he sent me which is a form of primary research, I found this very useful as he told me the answer there and then instead of me hunting down the answers in a load of text.


Secondary research:

Secondary research is someone’s take on primary research, it is an interpretation of primary research. I have also got secondary research from finding out my practitioner’s background, this is from Impakt Studios website (

Qualitative Research:

Qualitative Research is all about opinions of something and not something that can be measured. An example of this is someone saying about why they love a certain colour. with my practitioner a piece of qualitative research would be people like is videos and gove it really good responce to either the artist or th video itself.


Quantitive Research:

Quantitive Research is about statistics about something an example for this for my practitioner is the views on his videos, an example for this is ‘Kick Push’ has over 6 million views.


 Answers from my Practitioner:

The video I analysed is called ‘Kick, Push’ some of the questions are to do with this video.

  • What was your inspiration for the music video or did the artist come up with the idea? – When the song came out for ‘Kick, Push’ it flopped as they had just made a video for a previous Lupe Fiasco song (Failure) which was a big hit, from this they knew that this song wouldn’t take off, unless they make a better video than ‘Failure’. Chris and Lupe sat down and discussed this and they both agreed that the narrative within the lyrics of the song would play a big part of the video, so they took the meaning of the lyrics mixed it with the current problems of the world at that time. these were gangs, violence, drugs, racism and police brutality. From all of this Chris thought as the main topic is skating and people telling them they cant do it, the video should be exactly that, where people they get into fights with and people who tell them they cant do it or skate feature within the video to prove them wrong
  • How long did it take you to edit? – The time of year when we decided to film was early winter so everything was cold, and by the time we got everyone gathered up it would either start to snow or rain. due to the whether we would usually get only 5-10 minutes shoot time a day of actual skating as the ground would be very un-safe to skate on. The way I filmed the video was I attached my camera to my bicycle and film as much as possible while the weather wasn’t bad. When I filmed the video there was no GoPros so I had to film it on this massive full size video camera. within the video you can see that it’s quite shaky that’s because there was no stabilization it was me riding on a bumpy road. In total it took 10 days to shoot and 3 days to edit all of the footage.
  • Have you won any awards? – Me personally I haven’t but some of the artists I have worked with have.
  • What equipment did you use? – I bought a used amiga 2000 and I bought a mini dv camera a canon xl1
  • How did you get into the media industry? – the way I got into the business was quite weird as I started off drawing, painting, and sculpting I even had an art gallery for a while.  I wanted to be a special effects makeup artist so I learned how to do full face prosthetic masks, animatronics and so forth all self-taught, after watching Terminator 2 I realised that CGI and special effects/computer animation was the next big step. I found a school which would teach me this but is was for 4 years costing me $4000, so I decided I wouldn’t do that and use the money to buy the software, the computer and the camera and just teach myself. From this I started doing VFX for TV ads and music videos.
  • What is the software you use? – We are Windows-based, we use the Adobe suite, premiere pro cc, after effects, Photoshop and newtek’s light wave 3D.
  • What inspired you to make videos? – What inspired me was, Star Wars, Fritz Langs Metropolis, Akira, The Old Ray Harryhausen Movies, Skate Boarding, Art, Photography and Anime
  • What the best advice you can give someone who is just starting out in the industry? – My advise for you is to practise and experiment as much as possible you can start by trying to emulate the best in the field of study you want to focus on. I wish I had access to the resources available to new filmmakers when I was coming up it amazes me when I see all these filmmakers that are lazy and don’t take advantage of all these free resources. There is no reason other than laziness for the mediocrity I see put out. If filmmaking is your passion pursue it as if your life depends on it!
  • What is your opinion on my idea for the video good and bad will help? –  I like your treatment I would add flashback scenes when he grabs items in the store that reminds him of her. I would colour correct those so they have a different look than the other shots, maybe blur the edges of the frame. Also think about how you can compose the shots different. If you have access to a GoPro try mounting it under the skateboard that was a shot I wanted to do on kick push but we didn’t have GoPro cameras then. Also maybe he’s thinking about the argument when he falls.

Here is my mini evaluation about my research:evaluation-on-my-research

19th October 2016

Understanding Narrative

Plot – A series of cause and effect based on events that come together to form a film.

Narrative – How the plot is told to the audience

Examples of plot : linear and non-linear

linear – the plot is told in chronological order

Non-Linear – the events of the plot are not told in chronological order

Enigma Code – This is when the production ends either on a mystery, cliff hanger to drive the plot

Action Code – an example is an explosion happens and due to the explosion someone gets hurt

Levi Strauss – Binary Opposites:

  •  Good and evil
  •  Men and woman
  •  Rich and poor
  •  Empowered and victim
  •  Young and old

Tzvetan Todorov – Narrative Arch

Equilibrium – The stage where the narrative is steady and unchanged

Disruption of Equilibrium – Something happens to change the narrative – this can be flash backs, dream sequences, or flash forwards

Realization of The Disruption – Characters realise there is a disruption within the narrative

Quest to Restore The equilibrium This doesn’t have to be quest it can be something similar

Re-Establish Equilibrium – The resolution to the story this can be a new beginning

Vladimir Propp – The Characters:

-The Hero: Resolver of the disruption

-The Villain: Creates narrative disruption

-The Donor: Helps the hero

-The Dispatcher: Starts the hero on his journey

-The False Hero: Tempts the hero away from his/hers question

-The Helper: Who helps the hero

-The Princess: The reward for the hero

-The Father: Who’s rewards the hero for his/her efforts

20th October 2016

Narrative Analysis

Borrowed Time (Short Film)

The film ‘Borrowed Time’ is non-linear as through the production there is flash back scenes showing how the dad died which is the narrative. The production contains the Enigma and Action Code, enigma code because when the son picks up his dads watch at the end it starts to tick again. Action code because throughout the production the son has flashbacks of the son on the wagon which is the ‘plot’ of the production. The narrative of the production is the son having flashbacks of the wagon chase and how his dad died. Borrowed Time also has a binary opposite which is Life and Death.

Taylor Swift – Love Story (Music Video)

The music video ‘Love Story’ is an non-linear video as Taylor has dream sequences which doesn’t make the video play in chronological order. Throughout the video there is also parts of ‘realization of Disruption’ this is because Taylor has dream sequences of living in a castle and her being a princess and the man is her true love. The video has a binary opposite this is Girl and Boy. The video has an enigma code, this is the whole plot of the video of Taylor having this dream world but at the end of the video the man walks up to her, so this leaves the audience thinking whats going to happen to them two.

The reason why I chose to do a Taylor Swift song is because my practitioner doesn’t make videos that contain a narrative.

The music video for ‘Dead End Dreams’ is a linear video as all of the narrative scenes are told in chronological order. The video has some elements of quest to equilibrium as the man goes to the show to get the girl off his mind.

Tell A Story – Pre Production

Here is my proposal for the Tell A Story project:


Story Boards

 Audience Profile


Production Schedule

Risk Assessment

Location Recce Sheet

Mind Map Of Ideas


Test Shots

When filming this project there were shots I have never really done before so here are screenshots of different shots I’ve done.


This shot is one of many location shots i have done, I wanted to add something else to the video to lengthen it out and adding these shots makes the video more interesting. When I shot these I did it on manual focus so i switched between in focus and out of focus to make it look more ascetically pleasing.


This is a Time-lapse shot on a GoPro I’ve never done this before and it was very easy to do once you’ve set up the GoPro to the right setting. The way I shot this was I got my actor to sit on a bench for 5 minutes and sit as still as possible and it makes him look normal but everything around him is moving really fast.


I wanted my video to also have a homemade video feel to it so I did some free hand filming when I got my actor to skate down a road. This came out not too bad but like I said I wanted it to have a slight edge to my production.


Although I did a time-lapse on a GoPro i wanted to see what doing one a DSLR camera would look like so what I did was film for a bit and then when  edited it I just sped up the footage. It came out not bad but you can tell the difference which one is shot on the GoPro.


Contributor Consent Forms

Annotated Lyrics


My Production

Personal Career Development Plan

Three Jobs I Would Like To Go Into:

  • Editor
  • Camera Operator For TV
  • Foley Sound Editor


An editor consists of working close to the director constructing the production, ensuring that it flows. The editor works long hours and is often under a lot of pressure, editors often work for TV and Films. The editor has to have a good sence of the production to know what will look good when editing.

As an editor you don’t need a specific qualification but if you’re considering a higher course within media film production, there are courses you can take which they will guide you to take to get a better understanding of the subject.

If you want to become an editor there are a few thing you need have. These are, to have a technical aptitude, have a wide range of post production experience, be familiar with the software and equipments, understand dramatic storytelling, be creative under pressure, have good communication skills, to be able to lead a team, to have patience and attention to detail, have good organisational skills and to understand the requirements of the relevent health and safety laws.

On average a film editor makes an annual salary of $66,690 or $32.06 an hour, which in pounds is £60,089.80 a year and £28.88 an hour.


Camera Operator For TV

The role of a camera operator is to support the director of photography and the director, by carrying out their instructions regarding their directions of the different shots they have in mind. Camera Operators cover drama productions, documentaries, current affairs and news. these are usually shot either on tape or a digital format. A camera operator is usually contacted by the director, they oversee all of the preparation and check all of the equipment to make sure that what they are using is suitable. As a camera operator you would be working 12-14 hour days and you may have to travel around the world.

To be a camera operator you don’t need a specific qualification but you would usually learn all of the practical skills you need to know. Professional development is vital as all camera technology is changing and you would need to be familiar with them.

If you want to become a camera operator there are things you need before hand these are, to have an artistic ability to offer a creative input, have good colour vision, to have a strong knowledge with technology with relevent electronics, to have good communication skills, to be able to take instruction and work part of a team, to be able to frame and compose shots and to perform a range of camera movements with precision and speed, to have good IT skills, to possess physical stamina for working long hours and moving heavy equipment and to understand the requirements for the relevent health and safety laws.

A Camera Operator makes between £19,187 – £56,171 a year but on average he/she will make £33,766 a year.


Foley Sound Editor

A foley sound editor makes all of the sounds the microphone often misses such as footsteps, fighting, breaking of glass and bones. Depending on the scale of the film the foley editors usually start work at the end of picture editing, but if there’s also of action which needs the sound they would start earlier. Foley editors record all of these sound in a special sound studio to get the best outcome possible, all of the recordings can either take up to 5 days or 5 weeks depending on how many sounds you need. the way thy record the sounds they need usually consists of everyday items or some obscure objects that are either thrown, smashed, hit etc. to make a recreational sound.

To become a Foley sound editor you will need a degree in arts, music, electronics, maths, or sound technology. you would also benefit form a post-graduate qualification in sound.

If yu want to become a foley sound editor you will need the following before hand, to have excellent knowledge of acoustics, have good experience of sound recordings, be able to manipulate and work sound for the moving image, have excellent listening skills, have excellent visual skills, be able to work under a pressured situation, have excellent communication skills, have good organisational skills, be able to work to a strict deadline and to understand the relevent health and safety laws.

foley sound editor earns between $23,000 – $93,000  a year and in pounds that’s  £20,729 – £83,819 a year.


9th November 2016

Employment Contracts

Contracted employment is when you work for a business within the industry doing a set task weather that is adverts, trailers, corporate videos etc.

Pros to an employment contract:

  • Employees are often paid more per hour than full-time employees
  • contractors receive high overtime rates
  • You have a opportunity to work in various industrys
  • Woking in different businesses allows you to widen your experience of working for a contractor

Cons to an employment contract:

  • If your on an hourly rate there is no guarantee you would be working a consisted amount of hours.
  • There is no guarantee that you would get a new contract as your current one ends.
  • Having to find a new contract or something similar when  your contract comes to an end can be time consuming and stressful if you lack the confidence and know-how.

Freelance work is where your self employed and you have to be your own promoter to get work.

Pros to being a freelance worker:

  • You get to be your own boss so you can set yourself a target/schedule on when you work.
  • You get to choose what hours you work for the same amount of money.
  • You get to choose what you want to work on, not just stick to the same projects.
  • You location of work can be anywhere not just an office job.

Cons of being a freelance worker:

  • You have to manage yourself, in the aspect of you have to plan all the work you do.
  • You don’t have full security of a freelance job, this means you wouldn’t get any benefits such as, health benefits, pensions ect.
  • finding the work can be stressful because it can take ages before you find someone who would want to go though with you.

In my opinion I wouldn’t mind doing both freelance work and contracted work. My reasons being I want the experience of being in the media industry and to see how it works within a company. But after my contract would run out I may see how being a freelance worker will turn out, this is because I think I have what it would take to manage myself and promote my services.

Jobs I Can Apply For – Live Jobs

Going back to the three jobs I said I would like to go into I used this website  ( ) to help me find jobs I can actually apply for.

I first of all searched for foley sound engineer but nothing came up for foley sound, but three vacancies came up for a sound engineer. For the job application it’s for a 15 minute short film, the job involve writing music for the film. The skills needed for this job role is to compose music and to have an understanding of the software used.

I then looked at camera operators and there was a job opening for a junior camera operator in Hertfordshire. The job consists of starting in video production, you will be put into a team and help set up events within the given location, the job role is for filming shot clips for the events teams. The skills needed are some experience with filming and to be able to work within a team.

I looked up any jobs for editing and a few came up, one I have looked at is for someone wanting an editor to either shoot/edit a football game. The experience needed is someone who has experience someone who has worked on shot form of digital content, someone who knows hoe to you social media to promote their video,


Presenting Your Work

Here is my notes for my presentation:


Here is my powerpoint presentation



Creative Skillset (2016) Camera Operator, Available at: (Accessed: 4th November 2016).
Creative Skillset (2016) Editor , Available at: (Accessed: 4th November 2016).
Creative Skillset (2016) Foley Editor, Available at: (Accessed: 4th November 2016).
Hearst Newspapers (2016) Film Editor salary, Available at: (Accessed: 4th November 2016).
Inside Jobs (2013) Foley Sound Editor salary, Available at: (Accessed: 4th November 2016).
Payscale (2016) Cameraman Salary, Available at: (Accessed: 4th November 2016).

Impakt Studios (2014) Impakt Info, Available at: (Accessed: 13th October 2016).
YouTube (2016) Borrowed Time, Available at: https:/ (Accessed: 20th October 2016).
YouTube (2016) DJ Snake – Middle, Available at: https:/ (Accessed: 12th October 2016).
YouTube (2016) Lupe Fiasco – Kick Push, Available at: https:/ (Accessed: 14th October 2016).
YouTube (2016) Taylor Swift – Love Story, Available at: https:/ (Accessed: 20th October 2016).

Ben Yoskovitz (2016) Exposed: The Pros and Cons Of Freelancing, Available at: (Accessed: 9th November 2016). Propel London LTD (2016) Advantages of Contracted Work, Available at: (Accessed: 9th November 2016). International Film and TV Production Directory (2016) Junior Camera Operator, Available at: (Accessed: 10th November 2016). International Film and TV Production Directory (2016) Shooting Editor , Available at: (Accessed: 10th November 2016). International Film and TV Production Directory (2016) Sound Engineer/Mixer, Available at: (Accessed: 10th November 2016).



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